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CitroVisc™ 10K Same But Better

P2 Science designed additional performance to the CitroVisc™ series while maintaining familiar aspects of silicones.

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By: TOM BRANNA

Editor

When sustainability and consumer behavior push for alternatives to silicones, it is an opportunity for brands to redesign existing products and create new ones. It’s also an opportunity for chemical manufacturers to improve upon the incumbents.


Higher viscosity silicone fluids have been a mainstay in cosmetic formulations. They have many excellent qualities, but they aren’t perfect. When formulators were asked what they didn’t like about, for example, silicone 10000 cPs, some common inputs include ‘too tacky’, ‘wish it did more’, ‘need more slip’, etc.


This is where CitroVisc™ 10K, and the CitroVisc series come in. With the privilege to design new sustainable alternatives, P2 Science has also accentuated desirable characteristics and designed additional performance to the CitroVisc™ series while maintaining familiar aspects of silicones.


Watch Neil Burns talk about P2 Science's CitroVisc line here.

The CitroVisc line is not as antagonistic to lathering in hair applications, which is a great quality for products like shampoos, “ says CEO Neil Burns. 



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